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In the 2010s, it was common in transgender pornography to use terms that are generally regarded as pejorative slurs in the trans community, such as “chicks with dicks”, “”, or “”. Transgender pornographic actress Wendy Williams said she disagreed with activists who thought these sorts of terms are slurs, as these words were originally “used so the laymen person could understand the products they were buying in porn”. In 2017, a major trans porn site changed their name from ShemaleYum to GroobyGirls and announced they would no longer use terms that are seen as stigmatizing.
Viewers of pornography featuring trans women typically identify as . Transgender porn has become one of the largest, most popular genres of porn among heterosexual males.
Data from , a pornographic video hosting site, indicated that as of 2016 and based on the frequency of online searches trans porn was most popular in Brazil, Italy, Argentina, Russia and Spain; the United States ranked at 12th place and within the US trans porn searches were most common in .
A spokesman for , a US porn production company, was quoted in 2015 as saying trans porn was the company’s most profitable category, commanding premiums of about 20% more than other genres or scenes.
Cyd St. Vincent founded “Bonus Hole Boys” in 2014, the first FTM gay porn company, in order to “show big-name gay porn stars having sex with trans men and loving it.” The formula has found a following among both women and , with the majority of the company’s fan-base being gay men. The gay male audience for FTM porn has become a growing niche as more gay men become exposed to the genre.
